Web Content Development Manager (Global)

Would you like to be a part of one of the most transformational companies of the decade? Are you committed to creating a healthier planet for our children? If you believe in our purpose and have a flair for creating strong brands, then this is the role for you

 We are looking for an experienced and passionate

Web Content Development Manager (Global)

to join our Brand Marketing and Digital Services team in Espoo, Finland to spearhead efforts to transform our web presences.

Our team is part of Neste global brand team and is responsible for developing and maintaining Neste’s global digital presences (website, social media, SEM), brand level content marketing, brand campaigns, media planning and buying. We work collaboratively with our brand management team, data and insights team, communications as well as various other marketing teams in the business units to develop robust brand accretive activities for the company.

In this role, you will get the opportunity to lead the content development project and the future ongoing optimization of the global web content in the transformation of Neste’s web presence. This is one of the most critical digital transformation projects related to Neste’s global web platform renewal.

Your main responsibilities in creating a sustainable future are

• Drive the content strategy development for the renewed website in close collaboration with your team members and internal stakeholders to achieve business goals
• Manage and map the migration and/or renewal of content from current website to the new website in line with the migration plan
• Conduct content audits to identify gaps and redundancies in the site content
• Use your outstanding editorial skills to develop and manage an editorial calendar and ensure content team is on board
• Create and implement content schedules for people to produce or update content and manage the content life-cycle
• Build and develop the governance model, facilitate and drive the development of key processes and ways of working related to global web content management
• Develop, create and manage engaging, search engine and mobile optimised content that aligns with our brand strategy, and addresses the needs and interest of our customers together in collaboration with the communications team and business units source, commission and sometimes edit images and videos, supported by our in-house content producer
• Develop editorial guidelines to ensure consistent brand messaging across the website
• Use web metrics and your knowledge of digital technology to maximise search ranking, optimise content and analyse user engagement
• Train Neste employees in writing and producing search engine and mobile optimised content for our website and develop the trainings materials and process
• Stay up-to-date with developments and generate new ideas to draw web audience’s attention

The web renewal project is one of the key projects in Neste’s digital transformation. The Neste website is an important destination for our customers, partners, suppliers and stakeholders and we are refreshing the entire architecture, platform, analytics, content and UX/UI design to ensure it is future proofed. As a web content development manager, you will play a key role in ensuring that the various projects for this renewal are working together and progressing seamlessly. You will work closely with the Head of Brand and Digital Services, Digital Customer Experience Manager, Web Development Managers, talents at web content training and building, business stakeholders and agency partners. Together with your colleagues you ensure that the web content strategy and the content development for the renewed website is delivered on time and on target.

The best combination to success in this role

• Proven work experience as a web content manager or a similar (minimum of 3 - 5 years), prior experience with web renewal is a definite plus
• Highly organised, with the ability to work on multiple projects at once
• Experienced with one or more CMS
• Ability to think strategically and oversee large projects as well coordinate the work of others
• An excellent writer and editor, with good spelling and grammar and the ability to develop and/or adapt to house styles
• Able to research, collate and summarise information from different sources
• Logical and analytical, with an ability to spot patterns, gaps and repetitions in web content
• Able to communicate confidently and clearly with a wide variety of stakeholders
• Knowledge about data-driven and customer journey based content development, web content search engine optimisation and content development processes 
• Experience in coordinating content design and production processes
• Willingness to stay up to date with developments in your subject area and in developments in the digital world.
• Bachelor’s degree in English, Journalism, Communications, Economics, Technical Writing or related field

We also value

• Experience working in matrix organisations
• Strong presentation skills
• Diversity of experience across various types of projects
• Excellent level of spoken and written English
• Ability to create captivating presentation
• Can do attitude

What we offer you

• You will shape the future of web content development for Neste's global web platform.
• A chance to reimagine the current solutions as we accelerate our digital transformation.
• A chance to work with a diverse group of people, including marketing, data & insights, communications, and your other content development colleagues.
• You will have the opportunity to define new ways of working, how we engage with our stakeholders with content in our digital channels and how Neste’s brand gets represented globally.  
• Flexible working hours and ability to influence where to work from.

Please submit your application by August 12, 2022.

If you have any questions regarding the process or the position, please get in touch with Mia Luostarinen, Head of Brand Marketing & Digital Services, [email protected] or Clara Lee, VP, Brand, [email protected].

The recruitment process will include interviews and possible aptitude testing. The first interviews are preliminarily scheduled to take place in week 32.

The person selected for the position must pass a health examination including a drug test. A security clearance is obtained with their consent.

Join us in creating a healthier planet for our children.

Our success is based on our people who are the driving force behind Neste’s transformation to become a global leader in renewable and circular solutions. We are also committed to carbon neutral production by 2035. The passion that we have for creating a healthier planet for our children is what makes us unique.

We have set high standards for biodiversity, human rights and supply chain. We have consistently been included in the Dow Jones Sustainability Indices and the Global 100 list of the world’s most sustainable companies.

To carry out our strategy and business growth, our values guide our work. We support, develop and take care of the wellbeing of our people to enable them to grow, innovate and build our future.

We care. We have courage. We cooperate.

At Neste we want our people to feel good and do good. We provide clear and transparent targets, development opportunities, empowering leadership as well as rewards based on role and responsibilities.

Neste’s strategy is called ‘’Faster, Bolder and Together‘’. It reflects the understanding that there is no time to lose in combating climate change or helping to tackle the waste plastic challenge. In order to succeed, we need to act, innovate new solutions and deliver them faster and bolder than ever before – together.

In the end, it is the people who make the company. We are Neste.

For more information, please visit neste.com.